D-1 '2019 S/S HERA Seoul Fashion Week', Three Must-Know Watch Points to Enjoy the Event!
- 2019 S/S HERA Seoul Fashion Week to be held at Dongdaemun Design Plaza (DDP) for six days, from October 15th (Mon) to 20th (Sat).
- Various fashion-related programs to be held to provide rich experience to the public
[Seoul, October 14, 2018] South Korea's biggest fashion festival '2019 S/S HERA Seoul Fashion Week' is just one day away.
2019 S/S HERA Seoul Fashion Week, under the auspice of the Seoul Metropolitan Government and hosted by the by the Seoul Design Foundation (CEO, Choi Kyoung Ran) is to be held at Dongdaemun Design Plaza (DDP) for six days, from October 15th (Mon) to 20th (Sat). This season, sponsored by Amore Pacific Co., Ltd. - HERA, LG Tromm Styler, Dal.Komm Coffee b;eat, Donga TV, and Outback Steakhouse Korea, has strengthened Seoul to become Asia’s fashion hub and a platform for rising and promising designers in Korea to become internationally recognized through the global fashion industry’s collaboration system.
In addition, various participatory programs are planned to make the festival a place where everyone can enjoy fashion more easily. Here are some must-know watching points of the event to enjoy the 2019 S/S HERA Seoul Fashion Week to the fullest.
19 S/S HERA Seoul Fashion Week Watch Point 1.
Exhibitions, for eyes to enjoy the latest fashion trends
Honorary Designer Choon-Moo Park’s Special Exhibition <無 [From Moo]>
The Seoul Fashion Week recognizes designers who devote themselves to the development of the Korean fashion industry every year, and honors designers. Two honorary designers, Young-Mi Woo, Choon-Moo Park, who contributed in raising the Korean fashion status in the global fashion industry, were appointed this season.
Choon-Moo Park, one of the honorary designers, will exhibit the 30th anniversary special exhibition <無 [From Moo]> at the DDP Pathway from October 16th(Tue) until November 4th (Sun). The exhibition will show the collection of Brand DEMOO, which represents designer Choon-Moo Park’s signature Korean Avant-Garde style. The showcase will provide opportunity to experience various fashion styles which contributed in the advancement of the Korean women's high fashion culture for the past 30 years and styles so popular they led to the creation of the word 'DEMOO STYLE'.
2018 SEOUL’S 10SOUL Exhibition
At the 19 S/S HERA Seoul Fashion Week, the 2018 F/W collection of 10SOUL selected as this year’s promising brands are to be exhibited at the DDP Café de Pesonnia for 10 days, from October 12th(Fri) to October 21st(Sun). This exhibition is Korea’s first attempt to provide the public to meet globally acknowledged designer brands’ collections in one place. 10SOUL is a global fashion brand promotion project run by the Seoul Design Foundation. It consists of ten designers who have proven their global capabilities among the designers participating in the Seoul Fashion Week.
19 S/S HERA Seoul Fashion Week Watch Point 2.
Attractions, special programs to experience fashion
Time to enjoy fashion vividly, the ‘Collection Live Broadcast’
At this 19 S/S HERA Seoul Fashion Week, big screen to be installed at the DDP Oulim Square outdoor will live broadcast the Seoul Collection so that more people can come and enjoy the fashion show during the event. In addition the show will be broadcasted on-line and on mobile channels including Seoul Fashion Week official website, Donga TV style live and SNS channel, Naver V-LIVE so anyone can enjoy anywhere, anytime.
Meeting the global fashion personnels, Global Fashion Mentoring Seminar
On October 18th (Thur), the ‘Global Fashion Mentoring Seminar’ is available to anyone interested in fashion, including designers and rising designers participating at the HERA Seoul Fashion Week. This season's global fashion mentors, Sarah Mower(Chief Critic of VOGUE.COM US) will lead the seminar as the main mentor along with Anders Christian Madsen(Fashion Critic of Vogue UK) and Isabella Burley(Editor-in-Chief of Dazed UK). Moreover, Mario Dell'Oglio (Italian chamber of buyers President and CEO of Mario Dell'Oglio) and Heather Gramston (Womenswear Buying Manager of Selfridges) are newly joining as mentors to discuss on two rising issues of 2019, and .
Fashion meets movie, X 19 S/S HERA Seoul Fashion
During the 19 S/S HERA Seoul Fashion, , film about the life of the fashion designer Alexander McQueen, will be screened from October 15th (Mon) to October 20th (Sat) at CGV Dongdaemun and Megabox Dongdaemun. To anyone seeing the show 2,000 KRW ticket discount will be offered when showing photos taken at the Fashion Week. Also, postcards and paper dolls will be given away as event (first-come-first-served basis).
In addition, ‘ 19 S/S HERA Seoul Fashion Week Talk’ with Hong-Ki Kim, Korea’s 1s tfashion curator will be held on October 16th (Tue) 19:30 pm at CGV Dongdaemun. At CGV Dongdaemun, 'McQueen 19 S/S HERA Seoul Fashion Week Package' will be screened at the same time, which includes the symbolic badge and gold poster.
19 S/S HERA Seoul Fashion Week Watch Point 3.
Fashion is Festival, various activities to enjoy.
Programs to enjoy inside the DDP
At the 19 S/S HERA Seoul Fashion Week, Fashion Week’s main sponsor, Amore Pacific Co., Ltd. – HERA and LG Tromm Styler will open booths to provide various programs to enjoy, including photo events. In addition, Dal.Komm Coffee b;eat also open a promotional booth, offering coffee tasting and coupon events to provide participants with experiences that will bring joy to all of their five senses.
Turning the entire Seoul into fashion festival scene, the ‘Off Show’
Following the last season, 'Off-Show', with more than 33 brands participating, will be held throughout the Seoul city, including Hannam-dong and Jong-ro. Famous designer brands, such as FLEAMADONNA, VLEEDA and The Studio K, will present unique fashion shows and collections in places that match their individuality.
Gu-Ho Jeong, the general director of the 2019 S/S Hera Seoul Fashion Week said that “This season’s Seoul Fashion Week aims to excel its role in providing rising designers with the opportunities to rise as global fashion experts and turn event into Korea’s biggest fashion festival so the public can easily experience and understand what fashion truly is” and added, “2019 S/S Hera Seoul Fashion Week will continue to grow as Asia's No.1 Fashion Week and take a leap forward to become a global professional fashion fair event”.
The 2019 S/S HERA Seoul Fashion Week will begin on October 15th (Mon), with the opening ceremony and feature the ‘Seoul Collection’, a fashion show involving 42 domestic and overseas top brands as well as companies. In addition, 'Generations Next Seoul', a special order consultation meeting with 121 leading and rising designer brands, and ‘Generation Next Fashion Show', to be held 13 times with the participation of 24 brands, will be held. The End.